53% Savings in Cost Per Conversion

A client came to us saying she felt her ad spend felt “bloated” from the previous agency. We offered to take a look and saw that their keyword selection and keyword matching was too broad. After a couple rounds of testing and optimizations, we were able to target the keywords closer to more selective searchers (with intent) and in turn, bumped up their conversions while dropping their ad spend. As simple as it may seem, there was a good amount of research involved in spotting both the opportunities and solutions in her account. Some tasks performed included negative keywords, device, time, bid adjustments and ad copy updates. In the end were able to cut her ad spend in half, while still increasing her conversion.