A deck building client came to us looking to increase their sales on during what’s normally considered their down time. They are sun deck builders and the winter was fast approaching. Knowing people are less likely to be searching for a new deck we spotted the opportunity to tell people about their new offer to repair their current decks over the winter. We saw Facebook ads as the best option for their money. Targeting down to home-owners who active and casually look into DIY backyard projects or backyard living related websites and groups. Sure enough we kept them as busy as they could be over that winter with 4X ROI on their ad spend, which tailed back into their busy season.